Tractor industry is growing day by day in Pakistan. Tractor sales figures in first half of 2018 recorded highest in its history. Sales volume of tractor brands with their market share has been shared below. You can see quarterly sales analysis of Pakistani tractor manufacturing companies in the year 2018.
Millat tractor which is manufacturing Massey Ferguson tractors is the market leader followed by Al Ghazi and IMT. MF is snatching over fifty percent market share from its competitors. Al Ghazi AGTL on the other hand is struggling to level or cross Millat through its modern marketing strategies.
Last 4 to 5Â months of 2018 did not go well in favour of the tractor industry. Companies had to shut down their manufacturing plants during the start of December till the end of January 2019. The reason behind this was depreciation of Pakistani Rupee against Dollar. Which further increased the production cost and lowering the gross profit.
Check Also: Top 5 Tractor Brands in Pakistan
Market Share of AL Ghazi Tractors and Millat Tractors Ltd.
#1st Quarter
Tractor Sales Figures – 1Q 2018 |
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| Company | Total |
Market Share |
| Millat (Massey Ferguson) | 11025 | 55.3% |
| AGTL (New Holland) | 8827 | 44.2% |
| IMT – Bull Power | 98 | 0.5% |
| Total | 19950 | 100.0% |
#2nd QuarterÂ
Sales Figures – 2Q 2018 |
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| Company | Total |
Market Share |
| Millat (Massey Ferguson) | 11528 | 61.9% |
| AGTL (New Holland) | 6951 | 37.3% |
| IMT – Bull Power | 148 | 0.8% |
| Total | 18627 | 100.0% |
#3rd QuarterÂ
Sales Figures – 3Q 2018 |
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| Company | Total |
Market Share |
| Millat (Massey Ferguson) | 10014 | 72.9% |
| AGTL (New Holland) | 3602 | 26.2% |
| IMT – Bull Power | 115 | 0.8% |
| Total | 13731 | 100.0% |
#4th QuarterÂ
Sales Figures – 4Q 2018 |
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| Company | Total |
Market Share |
| Millat (Massey Ferguson) | 6096 | 57.6% |
| AGTL (New Holland) | 4547 | 42.3% |
| Â IMT – Bull Power | 103 | 1.0% |
| Total | 10746 | 100% |
Total Sales & Market Share 2018
Total Tractors Sales Figures 2018 |
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| Company | Sales | Market Share |
| Millat (Massey Ferguson) | 38670 | 61.3% |
| AGTL (New Holland) | 23917 | 37.9% |
| IMT – Bull Power | 467 | 0.7% |
| Total | 63054 | 100.0% |
Source: PAMA
Check Also:
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