2018 Tractor Sales Figures, Market Share & Volume in Pakistan

Tractor industry is growing day by day in Pakistan. Tractor sales figures in first half of 2018 recorded highest in its history. Sales volume of tractor brands with their market share has been shared below. You can see quarterly sales analysis of Pakistani tractor manufacturing companies in the year 2018.

Millat tractor which is manufacturing Massey Ferguson tractors is the market leader followed by Al Ghazi and IMT. MF is snatching over fifty percent market share from its competitors. Al Ghazi AGTL on the other hand is struggling to level or cross Millat through its modern marketing strategies.

Pakistani Tractor Sales Figures 2018


Last 4 to 5 months of 2018 did not go well in favour of the tractor industry. Companies had to shut down their manufacturing plants during the start of December till the end of January 2019. The reason behind this was depreciation of Pakistani Rupee against Dollar. Which further increased the production cost and lowering the gross profit.

Market Share of AL Ghazi Tractors and Millat Tractors Ltd.

#1st Quarter

Tractor Sales Figures – 1Q 2018

CompanyTotal

Market Share

Millat (Massey Ferguson)1102555.3%
AGTL (New Holland)882744.2%
IMT – Bull Power980.5%
Total19950100.0%

#2nd Quarter 

Sales Figures – 2Q 2018

CompanyTotal

Market Share

Millat (Massey Ferguson)1152861.9%
AGTL (New Holland)695137.3%
IMT – Bull Power1480.8%
Total18627100.0%

#3rd Quarter 

Sales Figures – 3Q 2018

CompanyTotal

Market Share

Millat (Massey Ferguson)1001472.9%
AGTL (New Holland)360226.2%
IMT – Bull Power1150.8%
Total13731100.0%

#4th Quarter 

Sales Figures – 4Q 2018

CompanyTotal

Market Share

Millat (Massey Ferguson)609657.6%
AGTL (New Holland)454742.3%
 IMT – Bull Power1031.0%
Total10746100%

Total Sales & Market Share 2018

Total Tractors Sales Figures until October 2018

CompanySalesMarket Share
Millat (Massey Ferguson)3867061.3%
AGTL (New Holland)2391737.9%
IMT – Bull Power4670.7%
Total63054100.0%

Source: PAMA

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