tractor sales and share 2019

The struggle to gain market share has even grown far between the companies. After getting good sales volume in year 2017 and 1st half of 2018. Tractor companies in Pakistan are once again facing bad time. Due to less new tractor demand sales have gone down significantly. This decline is not only on the tractor industry but all automobile companies are having it.

Below you can see sales figures of Millat, Al Ghazi and Orient tractor company in year 2019. There is not a noticeable change in market share if we compare with last year.

tractor sales and share 2019

Tractor Industry Sales in Pakistan 2019

Total number of tractors sold in year 2019 are 41145 Vs 63054 tractors in year 2018. There is 35% decline in the tractor industry. Quarter wise sales breakup of 2019 is given below.

Month Millat AL Ghazi  Orient / Bull Power Total
Jan 1955 1495 26 3476
Feb 2410 1593 35 4038
Mar 3075 2625 25 5725
Total 1Q 7440 5713 86 13239
MS 56.20% 43.15% 0.65% 100.00%
Apr 3450 2004 30 5484
May 2316 1240 15 3571
Jun 2745 870 16 3631
Total 2Q 8511 4114 61 12686
MS 67.09% 32.43% 0.48% 100.00%
Jul 1940 1120 28 3088
Aug 1225 1305 21 2551
Sep 1660 2050 16 3726
Total 3Q 4825 4475 65 9365
MS 51.52% 47.78% 0.69% 100.00%
Oct 1995 856 14 2865
Nov 1402 420 15 1837
Dec 1006 142 5 1153
Total 4Q 4403 1418 34 5855
MS 75.20% 24.22% 0.58% 100.00%
Grand Total 2019 25179 15720 246 41145
Total MS 2019 61.20% 38.21% 0.60% 100.00%

Check Also: Top 5 Tractor Brands in Pakistan

If we compare the industry with the year 2018 it has decreased by 35% SPLY (Jan-Dec). There are some factors in creating this situation mentioned below.

  • Pakistani Rupee devaluation resulting in an increase in prices.
  • The buying power of customers has decreased.
  • Farmers could not earn well from their crops
  • The arrival of new government which has failed to provide a good environment for the business.
  • Profit uncertainty for investors.

Let’s see whats happens in the next year (2020). But apparently it seems not giving a good gesture to boost up the tractor sales. The current market share of the tractor companies might not get change.

Check Also:

[2018] Tractors Sales and Market Share

[2020] Tractors Sales and Market Share

All Tractors Prices in Pakistan 2020

Source: PAMA

3 Comments

  • Ehtisham

    5 years ago / October 11, 2019 @ 10:43 pm

    Keep it up Admin

  • Anwar

    4 years ago / November 26, 2020 @ 12:01 pm

    2020 sales comparison till date or last month?

  • MIRM

    4 years ago / January 3, 2021 @ 12:39 pm

    what is the tractors sales/marketing outlook for 2021 in Pakistan.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *