2019 Tractor Companies Sales Volume and Market Share in Pakistan

The struggle to gain market share has even grown far between the companies. After getting good sales volume in year 2017 and 1st half of 2018. Tractor companies in Pakistan are once again facing bad time. Due to less new tractor demand sales have gone down significantly. This decline is not only on the tractor industry but all automobile companies are having it.

Below you can see sales figures of Millat, Al Ghazi and Orient tractor company in year 2019. There is not a noticeable change in market share if we compare with last year.

tractor sales and share 2019


Tractor Industry Sales in Pakistan 2019

Total number of tractors sold in year 2019 are 41145 Vs 63054 tractors in year 2018. There is 35% decline in the tractor industry. Quarter wise sales breakup of 2019 is given below.

MonthMillatAL Ghazi Orient / Bull PowerTotal
Jan19551495263476
Feb24101593354038
Mar30752625255725
Total 1Q744057138613239
MS56.20%43.15%0.65%100.00%
Apr34502004305484
May23161240153571
Jun2745870163631
Total 2Q851141146112686
MS67.09%32.43%0.48%100.00%
Jul19401120283088
Aug12251305212551
Sep16602050163726
Total 3Q48254475659365
MS51.52%47.78%0.69%100.00%
Oct1995856142865
Nov1402420151837
Dec100614251153
Total 4Q44031418345855
MS75.20%24.22%0.58%100.00%
Grand Total 2019251791572024641145
Total MS 201961.20%38.21%0.60%100.00%

Check Also: Top 5 Tractor Brands in Pakistan

If we compare the industry with the year 2018 it has decreased by 35% SPLY (Jan-Dec). There are some factors in creating this situation mentioned below.

  • Pakistani Rupee devaluation resulting in an increase in prices.
  • The buying power of customers has decreased.
  • Farmers could not earn well from their crops
  • The arrival of new government which has failed to provide a good environment for the business.
  • Profit uncertainty for investors.

Let’s see whats happens in the next year (2020). But apparently it seems not giving a good gesture to boost up the tractor sales. The current market share of the tractor companies might not get change.

Check Also: [2018] Tractors Sales and Market Share

Source: PAMA

One Response

  1. Ehtisham

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